In an exclusive interview with Event, Hornby said he envisages the decline being "greater than this year" but not as significant as the 30% decline the hotel industry has seen. Nevertheless he remains positive the Group is well-equipped to "battle the tough situation".
"We are looking at every pound we spend and doing everything we can to maximise the success of exhibitions," he said.
Insight, the Group's unique customer profiling facility, has already gone some way to help organisers identify and attract visitors.
"It is tough, that's a fact of life whatever market you're in, but we're not being downbeat about it, we remain positive," added Hornby.
To leave a comment and let us know your thoughts.