The new business aims to bring Oliver's unique approach to food into the world of events,
It will be run by Glen Chadwick and the team behind event catering company Chilli Pepper, who will now focus all their energies on the project.
"I've been cooking for large events since I was a kid, and ever since then I've been really keen to take the event catering model to another level," said Oliver. "Twenty-five years on, I'm now lucky enough to have the best team behind me, the most fantastic food suppliers, and loads of really exciting ideas.
"Our only focus is to make sure that our food lifts an occasion or an event, whether it's a big family wedding or a work party or a corporate event - we want to help make it as memorable as it can be for all the right reasons. We'll have flexible menus to cover all occasions and the people serving the food will be friendly, efficient and really know their stuff. We'll also be really competitive on price while always delivering genuine quality."
The team is currently developing special concession menus for festivals and other large public events.
"Jamie Oliver's Fabulous Feasts is all about taking event catering to a new level. We all share a passion for food and believe in the great experience we can offer guests at any event. Working with Jamie is an inspiration and I am very excited at the prospect of bringing this amazing new offer to the events world," said Chadwick.
The Chilli Pepper brand will be shelved in lieu of the new project.
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