The agency specialises in brand-sponsored house parties, which sees living rooms transformed into showrooms and party hosts into brand advocates.
Over the coming months it will set up two hundred dinner parties in people’s homes across the country, giving hosts the opportunity to try out the new self-stirring cooker for themselves.
Come Round has also recently signed deals with Californian wine producer Gallo and videogame giants THQ and Square Enix to produce similar brand-sponsored house parties. The wins equate to more than £150,000 worth of new business for the agency.
Giles Harris, managing director of Come Round, said: "We’re hugely honoured to be working alongside these fantastic brands, building on a portfolio that already includes Premier Foods, the BBC and artists such as Lady Gaga and Justin Bieber.
"Today’s marketer is looking for something new and innovative to engage their consumer and that’s what we offer. Fresh, fun and meaningful experiential marketing that harnesses the power of physical and digital crowd sourcing."
Agency iD Staffing is also involved in the activity, providing chefs and in-store demonstrators at 15 John Lewis stores every weekend in the run-up to Christmas.
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