The bottled water brand had solus advertising on the first day back at work on , in a deal brokered by Carat Direct Communications, in conjunction with Evian's planning agency Starcom Motive.
It is also running a week-long advertorial campaign to remind consumers of the detox message throughout the day. Creative is by Euro RSCG Wnek Gosper & Partners. Ads across the MSN network will direct traffic to a dedicated Evian Detox page.
Wiesiek Zienkiewicz, assistant brand manager for Evian, said: "This is an exciting new development for the brand, taking the detox message to a highly targeted and significantly large audience. Exploring new media opportunities is fundamental for Evian in retaining its market positioning."
Three million users visit MSN each day. The deal was orchestrated by Keith Rattray, interactive director at Carat Direct Communications.
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