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Grandma, what big arms you have

Hapless cookie eaters find themselves mistaken for sweet old ladies in a new campaign for Grandma’s Cookies from Goodby Silverstein & Partners. Four online spots follow the same pattern: the scent of a Grandma’s cookie leads to an awkward and endearing case of mistaken identity. In one, a little girl wins over a skeptical foreman in the park. In another, middle schoolers share a cozy lunch while a classmate looks on in confusion. A third spot has coworkers making beautiful music in the break room, while in the fourth, a carpool becomes backseat tug-of-war over familial affections.