Credits
Client
Associate director -- biscuits (India) and kids fuel (Apac)
Brand
In India, Mondelez builds on 'Play with Oreo'
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Advertiser
Oreo -
Agency
Interface Communications -
Sector
Food and Drink, Confectionery and Grocery food -
Exposure
India
Ad highlights childhood love of food and play
MUMBAI — Mondelez rolled out a new Indian campaign forto match its "Play with Oreo" theme launched earlier this year. The campaign, created Interface Communications, includes outdoor, radio, digital and social media..
The TV spot, features two sisters. The younger one balances a tower of Oreo cookies on her hand . The elder girl is visibly impressed, then points out that she's decorated the family dog with a stack of Oreos. The sound track underlines the message with the words, "Khelo bhi, khilao bhi; khelo, khelo, khelo aur khao bhi" (Play, feed and eat.)
This article first appeared on .
