Based in New York, Risley will be responsible for the company’s recently expanded operation that includes offices in Fairfield Connecticut, Dallas, Texas and Charleston, South Carolina.
He joins Eventsforce from Etouches, where he held the role of vice president of worldwide sales. Prior to this, he was chief executive and company founder of Woovite, an online ticketing registration company later acquired by Etouches.
George Sirius, chief executive of Eventsforce, said: "Our North American business already supports some of the world's leading events agencies and blue-chip corporates and we are thrilled that Dane has come on board to provide new impetus to our efforts across the Atlantic.
"Dane brings an excellent track record in the software business, and more specifically events, and we are looking forward to a new exciting chapter of growth in North America."
Risley added: "I am delighted to be taking the reins in North America and look forward to building our client portfolio while strengthening our reach."
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