I got into the events industry by accident. I joined a company for three days and luckily have never looked back.
I have worked here since 2009. It was meant to be temporary while I decided whether I wanted to return to work after my second daughter. I quickly realised I did.
I was attracted to this particular role because of the people and also because, as an agency, we’re content focused. To achieve greatest return on investment, I think it’s hugely important to understand what your business needs to say before you start to plan the finer details. Very often venues get booked and food gets chosen months in advance and what needs to be said is secondary. It’s hugely important to get key stakeholders together right at the beginning of a project so that the final solution matches the needs of the business both strategically and creatively.
Not many people know that my chosen career would have been as a midwife. If one day I wake up and I don’t have a passion for the industry any more, I will re-train.
My worst experience at an event was awful at the time but now seems like a walk in the park. I think that you have to operate outside of your comfort zones sometimes to improve – it quite often leads to new talents being discovered.
If there’s one thing I’ve learnt it’s that creativity doesn’t have to come with a huge price tag. It’s the simple things, well planned and delivered cohesively that make an impact.
The best event I’ve been involved in was the last one my team delivered. Every time the team deliver a new project, I get a huge sense of pride.
If I could do it all over again I would. Again, and again, and again… I truly love it.
The one thing I can’t stand is complacency. The words "our usual package" fill me with dread. Every brief should have an individual response. There is always room for improvement. Watching the Olympics recently really refreshed that thought for me.
Outside of work I spend my time wondering where the week went mostly. Usually, I’m playing with my three girls, cooking, eating and having a glass of wine with the husband.
If money were no object life would be too boring. If you’ve worked hard for it, you appreciate it all the more.
The one thing I can’t do my job without is my team. They’re amazing and exceed my expectations every time. Second to that is pick 'n' mix.
If I could switch places with anyone else in the industry it would be with the most junior member of my team, so that I can see our business from a different perspective.
If I ruled the event industry just imagine.
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