The one-off vehicle will make its first appearance in Birmingham’s Centenary Square tomorrow (17 February), and will then travel to Piccadilly Gardens in Manchester on 18 February and Glasgow’s City Chambers in George Square on Thursday (19 Feburary).
It will also make an appearance at Red Nose Day fundraising events for Comic Relief, including the Danceathon taking place at Wembley Arena on 8 March.
The activation will feature Mr Men character Mr Tickle as the project’s celebrity consultant, and Toyota engineers have created the vehicle to laugh out loud, giggle, light up, move and spray water when certain areas of the car's body are tickled. Comedian Lenny Henry has also provided his iconic laugh for the car when the most ticklish 'T spot’ is found.
A fake, fly-on-the-wall-style documentary has also been produced to promote the activation, which was released yesterday (16 February) when the car made its debut. The short film has been released through Toyota’s official social media channels.
Matt Harrison, Toyota GB president, said: "Toyota has made millions of cars, but never one like this before. We hope the special ticklish Toyota will help people have a real hoot raising money for Red Nose Day."
Toyota said it is aiming to raise £1m for Comic Relief.
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