The final climb was the culmination of , created by brand activation agency HeyHuman. Millennium FX designed the animatronic Monkey for the outdoor part of the stunt.
A crowd of 40 cast and crew witnessed the cheeky mascot beginning his climb from The View from the Shard. One his task was completed, Monkey was given a cup of PG Tips to celebrate.
Unit 9 produced the final cut video of the mission. The experiential campaign was supported across digital, out-of-home, radio and TV advertising.
Alex Michael, Unilever business director at HeyHuman, said: "This campaign exhibits the very best of collaborative, interdisciplinary working. With an idea as ambitious as this one it’s challenging to make it a reality but we’ve worked with a talented team of people to make sure that Monkey’s feat is brought to life in a manner as jaw-dropping as it deserves.
"To be able to work on a brief as humbling as Red Nose Day 2015 has been a true honour."
Kate Hearn, brand manager for PG tips at Unilever UK, added: "We’re proud to partner with Comic Relief and work with our agencies to create an exciting and impactful integrated marketing campaign to support such a brilliant charity."
More Red Nose Day 2015
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .