The nine-tiered tree was built from 140 used barrels, and took 11 people two days to build.
It’s the first time the barrel tree – which goes up every year in Tennessee – has been brought to the UK.
Three workers from the Lynchburg distillery, Randy Baxter, Phil Whitaker and Mark Lonardo, escorted the barrels from Tennessee to London and helped with the build.
Baxter said: "It’s not a small job to bring 140 barrels across the Atlantic and raise a barrel tree in one of London’s busiest shopping areas. We know Christmas trees aren’t normally built from wooden barrels, I guess we just do things a little differently at Jack Daniels."
Jeff Arnett, Jack Daniels master distiller, added: "We only use the oak barrels our whiskey is matured in once, and while we’ve been sending our used barrels to Scotland for use in the scotch industry for years, this year we wanted to send them to London for people to celebrate around."
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