The 'Experiential Debate' will be chaired by Event magazine and will feature Steve Smith, managing director at Ear to the Ground and Sally Durcan, managing director of Hotcow.
The session will focus on a number of factors including what is happening in the experiential sector this year; will the Olympics leave a lasting legacy for experiential; why is it so important to brands' overall marketing strategy; and how it is working together with above the line marketing to provide a number of unique and creative solutions.
Other seminars in the Haymarket Hub - a joint project between Event and sister title C&IT - will include 'Using the Media to Enhance Your Event', which will see Event's editorial team offer advice on how to make the most of media opportunities and how to catch the editor's eye, and also the launch of Capital of Cool: London 2012 - Agencies and Suppliers.
The Haymarket Hub will also feature a number of rounds of the that will see final year event management students battling it out for a job at George P Johnson or Tarsus.
To attend one of these sessions you need to registar for and then RSVP celia.miranda@haymarket.com for a place on the Haymarket Hub.
For more in-depth industry features, showcases and interviews with the world leading brands don't miss the next issue of Event magazine by .