WINNER: Hendrick's Carnival of Knowledge
Steely Fox and W
Positioned as a 'travelling parlour of enlightenment', the Hendrick's Carnival of Knowledge was comprised of 80 weird and wonderful events held in a series of Georgian townhouses across the UK last summer. Hendrick's senior brand manager James O'Connor said the whole activation set new standards with regards to the quality of experience that a branded event can deliver.
It helped to deliver a 26% year-on-year growth in volume sales and to double the number of Hendrick's loyalists in the UK.
Highly commended: Tourism Ireland/Carat: Sponsorship Shenanigans, psLIVE
Finalists: Cake: EE at Glastonbury. TRO: Volvo at Goodwood Festival of Speed. TRO: Lucozade Energy Snowbombing Road. We Few: #fastservice Hertz 24/7 at Wimbledon.
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