Hendrick's selects Mr Fogg's for Botanical Garden

William Grant & Sons gin brand Hendrick's has launched a botanical garden installation inspired by quintessential British horticulture at London Mayfair venue, Mr Fogg's.

Hendrick's will serve up single and sharer cocktails in the garden (@HendricksginUK)
Hendrick's will serve up single and sharer cocktails in the garden (@HendricksginUK)

The Hendrick’s Botanical Garden features lush foliage, herbs and blooms, as well as terracotta Italian bric-a-brac. It has been styled with marble-topped garden furniture, colonial blinds and ceiling fans, which aim to take visitors back in time to Mr Foggs’ Victorian empire days.

A number of bespoke Hendrick’s-based drinks have been created as part of the activation. Teapot sharers include A Symphony of Peculiar Deliciousness, made with the brand’s gin, rose-infused jasmine tea syrup, Briottet bergamot liqueur, lychee juice and lime juice, and Have Them By The Junipers, which is made using a mix of gin, sake, elderflower liqueur and cucumber.

Single cocktails are also available to sample.

Over the Atlantic, the brand has announced the launch of Hendrick’s Air, a 130 foot-long, 44-foot tall ‘flying cucumber’ aircraft. The flying vehicle, which will feature a giant eye design, will launch coast-to-coast journeys from Los Angeles, San Francisco, Austin, Dallas, South Florida, New Jersey, New York, Philadelphia, Boston, Ann Arbor, Indianapolis and Chicago.

Jim Ryan, Hendrick’s national brand ambassador, said: "As we see it, flying in excess of 500 miles per hour becalmed by such conveniences as in-flight TV and noise-canceling headphones feels no different than sitting in one's living room. We are offering a return to the true glamour of flight."

Steely Fox and W took away .

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now