Evening Standard widens Eros card scheme

LONDON - The Evening Standard is extending the availability of its Eros Card loyalty scheme after striking a partnership with online sales providers PayPoint, e-pay and i-movo.

Until now, Eros sales points have been mainly confined to Evening Standard street vendors. From today (Monday) Eros Cards can also be used at PayPoint or selected e-pay outlets that sell the newspaper. Eros cardholders will be able to pick up the latest edition of the Evening Standard in 99.7% of the postcodes within the Evening Standard's distribution footprint.

The deals with PayPoint, e-pay and i-movo allow Eros cardholders to buy copies of the newspaper online in advance, which are then loaded onto their Eros Card using i-movo's digital vouchering system. Readers can then pick up their daily copy by using their Eros Card at thousands of sales locations across London.

Andrew Mullins, managing director of the Evening Standard, said the new partnerships with i-movo, e-pay and Paypoint will make it easier to buy the paper.

Dominic Taylor, PayPoint chief executive, said: "Contactless cards are proving to be increasingly popular with consumers, so PayPoint is excited to be using its network of ‘contactless' compatible terminals to enable the Evening Standard to extend the success and geographical reach of the Eros card."

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