Cameo Slovakia consists of 24 categories and seven groups, such as wealthy mature residents in urban apartments.
EuroDirect now covers almost 30m consumers in Eastern Europe, including Hungary, Estonia and the Czech Republic, and a further 385m consumers in Western Europe.
Leanne Douglas, group product manager at EuroDirect, said: "This new development once again demonstrates our commitment to expanding our international offer for the benefit of our customers."
EuroDirect client Andy Miles, CRM manager at the international division of Provident Financial Management, said: "As a leading sub-prime financial solutions provider, we currently have 2.2m customers in the UK and Irelands and a further 1.5m across Central Europe.
"We have already used Cameo to benefit our understanding of our customers across the UK, Hungary and the Czech Republic, so the launch of Cameo Slovakia is extremely timely."
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