The survey, conducted by InsightExpress, says that only 10% of Americans will feel uncomfortable seeing or hearing an "everyday" ad. Some 39% of Americans surveyed plan to treat September 11 like a normal day, while 2% will take the day off for remembrance.
Reports have indicated that television networks are having a hard time selling advertising during their programming to commemorate the attacks on New York and Washington. Some firms, including Dell Computer and PepsiCo, are reported to be dropping all advertising that day, as a mark of respect for the dead.
Any companies planning special advertising campaigns to commemorate the day should be warned that 27% of the people surveyed said they would perceive such advertising as "suspicious or exploitative". However, acceptable imagery in ads could include images of the US flag or of the fireman and policeman who were heralded as heroes in the aftermath of the attacks.
However, Lee Smith, president of InsightExpress, an online marketing firm, said: "Americans are striving to return to normality, and this includes everything they see, hear and do -- including advertisements."
The survey was conducted online, with 450 individuals being quizzed.
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