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The Natmags-owned site will feature content across various categories including style and grooming, entertainment, and food and drink.

The brand previously eschewed an editorially focused website in favour of a holding page. All content on the site is free of charge.

The new-look website, Esquire.co.uk, is designed in blog format and also features integrated video, music clips and updated tips from Esquire's editorial team.

Jeremy Langmead, Esquire editor, said: "For the past 18 months, we've focused on the print edition, ensuring that Esquire continues to be the most informative and appealing monthly read for men in the UK.

"Now that we've achieved that goal, it's time to turn our attentions to our online edition."