Esquire is the first title in the publishing company, which owns Elle and Good Housekeeping, to have its website fully optimised across mobile, tablet and desktop devices.
Since the site was soft launched two weeks ago, page impressions have increased by 52% with unique users up 37%, Hearst claimed.
Advertisers can work more closely with the magazine through increased editorial integration and high-impact display ads on every page in formats like billboards, HPUs, expendables and cascade ads.
A new design aims to help time-poor users navigate easily through content, through content category sorting to minimize clicks, and simple site architecture allowing "most recent", "popular" and "long-tail" content to surface quickly.
The navigation bar includes the five key editorial pillars of the site – style, gear, food and drink, culture and women.
Amanda Turnbull, group publishing director for Harper's Bazaar and Esquire, said: "Enhancing Esquire’s offering across all platforms is at the heart of our strategy for the brand in 2013.
"Creating innovative new features for the site and developing fresh additions to the world of Esquire provide new ways to engage readers, and in turn, valuable opportunities for brands to connect with an increasingly engaged audience."
Esquire plans to roll out more digital initiatives in the coming months.
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