ESPN is the latest brand to create an interactive store front, promoting its American football coverage which is broadcast on Mondays.
The shop fronts in New York, Chicago and Boston let passers-by attempt to catch throws from an American football quarterback and, if good enough, enter their name on the leaderboard.
The installation, called 'Is it Monday yet?' was created by Wieden + Kennedy New York to boost ESPN's Monday night ratings and give people the opportunity to 'let off some Monday steam with a virtual game of catch'.
It uses gesture-recognition technology to detect people's movements and calls out to people, commenting on co-ordination and reflex abilities.
The campaign could signal the future of shop windows in shopping hotspots around the country and could potentially lead to vanity levels plummeting on the high streets of Britain.
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