Over four days, more than 1, 000 specialists will meet at the Esomar World Research Congress at the QEII Conference Centre from September 17-20 to discuss the latest innovations in the sector.
The focus of the meeting will be the question: "Can research really predict what matters to people and help businesses and governments get it right?"
Drawing speakers from more than 20 countries, Esomar will explore a variety of topics along the theme of foresight, such as trends, innovation, modelling, imagination, curiosity and creativity.
The conference will also feature case studies from P&G, Unilever, EDF, Gillette, Egg, Adidas, Kraft, BMW, Motorola and Coca-Cola.
Key speakers who have seen the concept of progressive research delivering business results include former Financial Times journalist and author Charles Leadbeater, and entrepreneur Sahar Hashemi, who co-founded Coffee Republic.
Veronique Jeannin, Esomar's director general, said: "Esomar's aim is to serve the global market research industry and to support the industry in its aim to help organisations make the right decisions."
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