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Pearson was group account director and also on the management board at Zed, and has worked at EHS Brann, Manning Gottlieb Media and Tri-Direct.

His 10 years of on- and offline media planning experience is the reason Equi=Media's managing director Andrew Burgess wanted him.

"Marc was the perfect candidate -- his wealth of media planning expertise is invaluable and makes him the ideal addition to our management team," Burgess said.

Pearson will work on new and existing clients, as well as managing the development of the agency's client planning teams.

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