Equi=Media, which secured the consolidated Esure door-drop business in January, will now take on all the below-the-line media planning for Esure, First Alternative and Halifax car insurance. The directory business was previously held by TMP.
Chris Bowden, head of marketing at Esure, said Equi=Media already knows the business and has proven it can drive it forward.
"Over the past year, Equi=Media has shown a thorough understanding of our business and media needs. Its use of technology to drive ROI in postcode sector planning has significantly benefited our acquisition programme," he said.
Andrew Burgess, managing mirector at Equi=Media, added: "Consolidating the Esure account is a big step forward for us."
Esure took over the underwriting and management of Halifax Car Insurance for joint venture partner Halifax soon after the company was founded.
First Alternative was founded in 2004 by Direct Line founder and Esure chairman Peter Wood and specialises in providing cover for higher value cars.
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