Email and digital marketer smartFocus Digital will bring management and distribution of emails in-house. The brief is to increase deliverability rates and speed up the marketing process.
The marketers technology uses data to combine rich media, SMS and text emails within a campaign. The brief is to increase deliverability rates and speed up the marketing process.
Epson Europe’s project manager, Abdul H. Mughal, said: "We have had positive feedback from our colleagues and are pleased to have the capability to create, manage and measure our email campaigns in one system."
Bryan Black, managing director of smartFocus Digital, said: "Epson Europe needed a new email marketing solution that could be implemented on a wide scale, not just to cater for a company at their headquarters in one country, but across mainland Europe."
United Kingdom
Epson Europe hands European brief to smartFocus Digital
LONDON - Imaging and print specialist Epson Europe has appointed smartFocus Digital to manage its email campaigns across Europe.
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