The organisation has appointed Greenroom Digital to expand its enjoyEngland.com website to feature user-generated content, such reviews and holiday photos.
The strategy will form part of Enjoy England's ‘Shhh' campaign, which launched last month to encourage short-breaks and days out in England by promoting the country's ‘hidden gems' through TV and radio ads, outdoor activity and online marketing.
Enjoy England will work with Greenroom Digital's social media arm, Entertainment Intelligence, to promote the addition of user-generated elements including polls, surveys, forums and a picture uploading facility to the site.
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