A new web site features a ‘fresher’ design and includes a content management which will allow quick updates to the ramped up news section. It has been created by McCann-i. Clients will also be invited to post recipes as part of a shift to interactivity.
The building of an online strategy reflects English Provender’s acquisition of Suffolk Foods. The move has seen the brand expand its traditional range of condiments, chutneys, sauces and preserves to include mayonnaise products.
Mark Bosworth, marketing controller at English Provender Company, said: “Increasing our online presence is a critical part of our growth strategy. With McCann-i’s creative expertise we’re confident that our products will be showcased in an engaging, enticing manner in keeping with our overall brand strategy."
McCann-i client services director, Mark Kelly, added: McCann-i has a shared vision with English Provender Company to drive forward their ambitious growth plans. We are currently working on their blog, email template and spring re-look – there’s lots for us to get our teeth into.”
.jpg)
.jpg)