Credits
Client
Agency
Creative director
Creative out-of-home agency
Marketing manager
End Youth Homelessness "Christmas campaign" by WCRS
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Advertiser
End Youth Homelessness -
Agency
WCRS -
Sector
Government / Non-profit and Charities
End Youth Homelessness has added a seasonal twist to its poster campaign from earlier this year in an effort to raise awareness of youth homelessness at Christmas.
With 25,000 young people set to be homeless over the Christmas period, the posters feature the kind of brutal dilemmas faced by young homeless people. They will appear at 193 sites across the United Kingdom donated by Jack Agency.
Originally designed to promote "Sleep out", the annual EYH fundraising event, the posters helped encourage more than 2,500 Sleep Out participants across the country raise over £1m.
