Credits
Client
Agency
Creative director
Creative out-of-home agency
Jack marketing manager
End Youth Homelessness "Sleep out" by WCRS
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Advertiser
End Youth Homelessness -
Agency
WCRS -
Sector
Government / Non-profit and Charities
End Youth Homelessness encourages people to swap their bed for a sleeping bag and cardboard mat in its "Sleep out" outdoor campaign.
The posters by WCRS highlight brutal dilemmas faced by young homeless people in the UK. Sleep Out’s 15 UK-wide events are expecting more than 2,300 participants to sign up to the challenge, with the aim of raising £1m in support of the 83,000 young people experiencing homelessness around the country. The work was created by Alison Steven and Liam Bushby, and the agency Jack provided media.
