EMI will provide digital-rights-management-free music to third party brands, via an EMI-owned and branded website. EMI artists include Blur, Kate Bush, Kelis, Depeche Mode and The Rolling Stones.
EMI said the DRM-free format means the tracks can be copied and played to every available digital music player.
TLC Marketing has previously formed brand partnerships with household names such as Samsung, First Direct and British Gas.
Graeme Rogan, head of online sales at EMI Music UK, said: "This is a fantastic opportunity for EMI and TLC to work on high profile third party promotions -- a move EMI feels is key to our strategy of opening up new and incremental revenue streams in the digital world."
Sharon Gold, marketing director at TLC Marketing, said: "Music downloads netted a massive $2bn worldwide in 2006 so with this burgeoning market we are anticipating that this new incentive will have both our clients -- and their customers -- dancing in the streets."