Emap suspends US edition of men's mag FHM

LONDON - Emap has suspended the US print edition of FHM, citing difficult trading conditions and its strategy of focusing on faster growth platforms.

The move does not affect the online operation of the magazine, which will continue to operate at .

Most of the 47 staff working on FHM US will lose their jobs. Emap has no other business in the US apart from the New York office of its fashion trade website Worth Global Style Network.

The US edition of FHM was launched in 1999, a year after Emap bought US publisher Petersen for £720m. The acquisition proved a disaster, leading to the offloading of Petersen for £365m in 2001.

FHM US was retained and Emap went on to take the brand into 30 different countries around the world.

However, Emap has become so worried that FHM US is set to go into the red that it has decided it was "prudent" to suspend the print title now. It said the men's market has suffered a steep decline in ad volumes in recent months because of advertisers moving their spend to digital platforms.

According to circulation figures available in April, FHM sold 1.3m copies a month in the US. Dennis Publishing's Maxim sold 2.5m and Rodale's Men's Health sold 1.6m.

An Emap spokeswoman said today's decision was independent of the operational review of its business that Boston Consulting Group is currently undertaking.

Emap has recently closed a number of titles, including UK title Smash Hits in January, and sold off others; this month it conditionally agreed to sell Bliss to Panini, a transaction that will complete in January.

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