The company launched the facility on the website of its Manchester station, Key 103, on 1 January and plans to roll out the service to its stations in other parts of the country.
There are also plans to develop the concept into other areas such as motoring and homes, and to roll out these services into other regions.
Jonathan Turpin, digital director at Emap Radio and former chief executive of classified search engine Fish4, is heading the initiative.
At the time of going to press, there were 621 advertising jobs listed in the Greater Manchester area.
Key103Jobs operates the "fremium" method, whereby employers can post up to 20 job ads a month for free unless they want a premium posting at the top of each search result. To date, around half of the advertisers have chosen to pay for premium ads.
Turpin, who hopes the site will attract 1,000 ads by the end of January, has also introduced an integrated on-air and online recruitment offering in which advertisers can have their vacancies recorded by an Emap production team and played in an ad break.
Those ads will then be featured on the Key 103 homepage for direct click-through to the recruitment site.
The site, though Key 103-branded, is hosted by umbrella brand Work Moose.
It is intended that the Moose name will be used more broadly in future as the concept is developed across other areas.
Turpin added: "At the moment, we are focusing on recruitment, and assuming all goes well in Manchester we'll focus on rolling out more activity.
"By the second quarter we hope to push into other areas."
The site is being launched with a team of online recruitment specialists and is being supported by a £300,000 marketing budget for the first three months.
An integrated advertising campaign is set to run through to the spring that will include online and outdoor campaigns.
There are also plans to develop the concept into other areas such as motoring and homes, and to roll out these services into other regions.
Jonathan Turpin, digital director at Emap Radio and former chief executive of classified search engine Fish4, is heading the initiative.
At the time of going to press, there were 621 advertising jobs listed in the Greater Manchester area.
Key103Jobs operates the "fremium" method, whereby employers can post up to 20 job ads a month for free unless they want a premium posting at the top of each search result. To date, around half of the advertisers have chosen to pay for premium ads.
Turpin, who hopes the site will attract 1,000 ads by the end of January, has also introduced an integrated on-air and online recruitment offering in which advertisers can have their vacancies recorded by an Emap production team and played in an ad break.
Those ads will then be featured on the Key 103 homepage for direct click-through to the recruitment site.
The site, though Key 103-branded, is hosted by umbrella brand Work Moose.
It is intended that the Moose name will be used more broadly in future as the concept is developed across other areas.
Turpin added: "At the moment, we are focusing on recruitment, and assuming all goes well in Manchester we'll focus on rolling out more activity.
"By the second quarter we hope to push into other areas."
The site is being launched with a team of online recruitment specialists and is being supported by a £300,000 marketing budget for the first three months.
An integrated advertising campaign is set to run through to the spring that will include online and outdoor campaigns.
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