Emap cautious but sees signs of recovery

LONDON – As Emap prepares to report profits ahead of market expectations, it said that while its view of the advertising market remains cautious it is seeing some improvement for April and May.

The company is due to report its preliminary full-year results in May for the year to March 31. It is expected to report that its results are marginally ahead of expectations.

The company said the radio market remained tough, but that consumer magazine advertising in the UK and France were performing to plan with strong performances across the portfolio, in particular from star-performing celebrity magazine Heat, Red, New Woman, Max Power and Kerrang!.

It said the outlook for the recruitment market for its business magazines remained uncertain, while trade display advertising was improving.

It said that it has achieved gains in most of its key markets and that it was planning a moderate increase in underlying revenues for the year, with total underlying revenues across the company expected to increase by 1%.

In the UK, underlying circulation revenues from consumer magazines were up 7% in the full year. It said that underlying consumer magazine advertising revenues were up 4% in the full year and, while generally holding up, reflected the weakness in high-end fashion advertising.

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