The Inside, which launches on November 15, is part of Emap Advertising's wider investment in consumer market research, and includes a panel of more than 10,000 readers of Emap titles, including FHM, More, Kerrang!, Empire and Grazia.
Emap said topical monthly email questionnaires would be sent to panel members, covering a range of topics, including the role of media in leisure time, factors affecting brand trust and new media consumption.
The publisher said The Inside differed from other market research panels by encouraging members to participate in the creative process.
Emap2, Emap Advertising's full service marketing communications team, said the data would aid advertising client's campaign development, and in identifying changing consumer trends.
Marcus Rich, managing director at Emap Advertising, said: "The Inside takes us to the next level by introducing a quicker and more responsive service enabling us to react instantly to emerging trends, reflecting the increasingly hectic pace of change when it comes to consumer behaviour."
In June, Emap2 created a six-figure campaign across seven Emap magazine, radio and online brands to back the launch of Coty Prestige's latest fragrance, Davidoff Cool Water Game.
The publisher announced a review of its business this week, engaging Boston Consulting Group to undertake a strategic review of its media portfolio and strategy.
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