Chocolate brand After Eight is to launch its first TV campaign in eight years.
The £2.6m campaign for the brand, owned by Nestlé, focuses on After Eight's dinner party credentials.
The new ad, by JWT London, centres on ‘real-life' supper club host Jim Haynes who hosts Sunday dinners for around 70 friends and strangers every week.
Felicity Rollings, After Eight brand manager said: "Dinner parties have moved on a lot since After Eight first launched in 1962. The growth of Jim's supper clubs is a perfect example.'
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