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The launch of the Mexican operation follows the September launch of EHS Brann Spain, which is jointly run by MPG and EHS Brann.

The new company is to be headed by Octavio Herrero, who joins Brann Mexico from the WPP Group direct marketing agency Wunderman Mexico. He takes on the position of general manager.

Herrero was appointed by Eric Mergenthaler, CEO of MPG in Mexico, who said: "Our intention is to generate an infrastructure that builds solid brands and to generate profitable relations with the consumers, with one single objective: to continue the development and the growth of clients."

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