EHS Brann Leeds has been appointed to the task with a brief to generate enquiries via telephone and the internet.
Carl Drake, project manager at Strachan, said: "We chose EHS Brann because it demonstrated a thorough understanding of our target audience and presented a number of innovative and exciting ideas."
The agency has launched a microsite to promote the company's January sale, which leads visitors to a series of interactive pages with offers on. This will be followed up by the launch of the new Strachan website in March.
Visitors to the microsite will be encouraged to search the site to find out more about the company and to request a brochure or book a free consultation. This data will then be used for tailored follow-up drives.
"Putting the customer at the heart of our web communications will ensure that we produce a relevant and clear design, reflecting the quality and traditional values for which Strachan has become renowned," Julia Phipps, managing director at EHS Brann Leeds, said.
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