Speaking at the Edinburgh International TV Festival on Saturday, Fincham said the popularity of shows such as Britain's Got Talent would be one of the next genres to run out of steam.
"There are certain genres that are dormant and come back," he said. "Genres wax and wane, but I don't think they ever die out completely."
Backing up predecessor Simon Shaps' much-publicised scheduling decisions - including the return of News at Ten - Fincham said: "[ITV] scheduling needs to evolve. We opened up Sunday for entertainment...and News at Ten is better than ‘news at when', as it offers choice for viewers at 10pm. It is in the right place."
Fincham told producers at the event that 9pm drama and long-running returning series were high on ITV's programming shopping list, and highlighted its new UK version of Law and Order as an example.
Despite a raft of two- and three-part crime dramas for ITV's autumn schedule, Fincham said they don't have the same "traction with viewers" as longer-running series.
In factual, Fincham said he would be keen to broaden its programming, including a return to natural history. "We need to make sure we cover a range of factual bases, with natural history being one of these," he added.
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