Richard Woolfe, Sky's director of programming, said Sky wanted to "help bring people to Sky One" with big brand name authors who are recognised by viewers. Woolfe said Sky would air Martina Cole's popular book The Take as a series, and wanted more drama series and one-off event dramas.
Woolfe said the TV industry should not get "too hung up on overnight rating figures" as Sky was "miles ahead of its competitors" by being in nine million homes. He claimed Sky One would overtake Five if it "continued to take risks and make great content".
He said he was keen to educate people that Sky One was not "the Simpsons channel".
"My job is to make Sky One famous," he addded. "We want noisy shows such as Cilla Black's Loveland and Gladiators. We need cut-through shows that bring people to the channel."
Woolfe said this autumn's one-off documentary, An Addict's Last Days, would "reach out to people in a way that the terrestrials can't".
Sky's autumn season launches on Sunday (31 August) with new-look idents for its channels.
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