The company decided it was worth keeping the Ebiquita Direct service on the market after consulting users, and completed the acquisition over the Christmas period. It has also hired a number of former Ebiquita technical staff and will work on enhancing the service's performance and resilience.
Caroline Worboys, Broadsystem managing director, said the service will be available to anyone who wants to use it and there are plans to offer a "white label" version to other marketing services companies.
Broadsystem is already offering the service and hopes to move it to its own website later this week after tying up loose ends left by Ebiquita's collapse.
Ebiquita's directors Neil Rotherham and Jonathan Engler put the company into administration on November 24 last year, leaving employees outraged they had not been paid and were owed substantial expenses.
A week earlier, managing director Andy Taylor and 10 out of around 45 staff were made redundant.
Worboys said it was too early to say what the company would do with the Ebiquita name.
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