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EBay champions savvy shoppers with a campaign starring a wannabe jogger and his dog Nobby.

The ad follows the extensive consumerism behind one man’s road to fitness, from buying trainers to picking up a blender (as recommended by a pair of gym-obsessed twins). As his doggy Nobby "doesn’t do joggy", the runner picks up a bike and sidecar for his pooch before crashing into the "woman of [his] dreams" and telling her about his top, which he bought from eBay.

The film comes alongside radio activity. It was written by Jenna Morrissey, art directed by Ran Stallard and directed by Tom Kuntz through MJZ.

Last October, Ebay showcased the trials and tribulations of moving home with a campaign titled "Puzzle".