Royal Air Force "No room for clichés" by Engine

February 18, 2019

The Royal Air Force draws ironic parallels between tired tropes about women used in advertising and the reality of life for its recruits.

The ad won Channel 4’s annual Diversity in Advertising contest, which this year focused on the portrayal of women. The RAF beat Cadbury Milk Tray, eBay and Flybe to win £1m worth of airtime.

Credits

Client
Royal Air Force
Agency
Engine
Chief creative officer
Billy Faithfull
Creative director
Christopher Ringsell
Creative
Olly Courtney
Agency producer
Nosisa Majuqwana
Account handling
Joe Bowen-Hall
Richard Williams
Louise Hayward
Strategy
Ronaldo Pegoraro
Georgina Murray-Burton
John Crowther
Matt Rhodes
Media agency
Manning Gottlieb OMD
Production company
Rattling Stick
Director
Sara Dunlop
Producer
Tess Mitchell
DoP
Nanu Segal
Editor
Bill Smedley
Work Post
Sound design
Aaron Taffel
Grand Central Recording Studio
Post-production
Absolute Post
RAF recruitment marketing
Paul Harris
Rebekah Selman
Simon Briggs
Post-production company
Absolute Post
Executive producer
Sally Heath
Post production producer
Geri Krasteva
Creative partner
Phil Oldham
Grade
Matt Turner
2D lead
Lora Nikolaeva
2D assist
Jack Kennedy
Elliot Platt
Otis Guinness-Walker

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