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eBay has unveiled a campaign encouraging consumers to buy products from small businesses on the platform.

Narrated by actor Toby Jones, the TV spot brings to light the efforts of SMEs during the coronavirus pandemic, from sending bags for the weekly shop to delivering plant pots to gardeners, hailing small businesses as "individually brilliant, stronger as one".

The work was written by Melissa Cain, art directed by Olly Wood and directed by Sam Gainsborough through Blinkink. 

Rob Hattrell, chief executive officer of eBay, said: "Small businesses are the core of eBay, and we are delighted to put them at the heart of this campaign and give them the recognition they deserve." 

Last month, eBay partnered with the NHS, the army and the government in a bid to provide frontline workers with PPE.