
Schuppe will take responsibility for marketing of the search business, but also Apps, Chrome and other products.
The appointment comes following the promotion of Dan Cobley to take on additional European responsibilities.
Schuppe joined eBay in February 2006 as head of internet marketing and was promoted to UK marketing director in 2008. He currently heads up a new regionalised team as European marketing director, based in Zurich.
Prior to eBay, Torsten spent nine years at Bertelsmann.