LONDON - eBay has appointed digital agency Essence to its European digital ad account following a competitive pitch.
Essence will manage eBay's display, editorial and integrated marketing content across 11 European countries, expanding its remit from the UK.
eBay will use the agency to promote its brand and products on European portals to drive people to its sites.
The appointment of Essence follows a restructure of eBay's marketing team under European marketing director Torsten Schuppe.
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