The qSearch 2.0 study shows that the auction site commanded a 6% share of all UK internet searches in April 2008, ahead of 4.3% for Yahoo! and 3.4% for MSN.
Google is still the undisputed market leader with a whopping 74.2% share of the 4.1bn internet searches conducted in the UK during April.
However, social networking sites are commanding an increasing share of UK internet searches, with Facebook accounting for 1.8% of the sector and Bebo for 0.7%.
‘Ebay, Facebook and Bebo are attracting huge amounts of traffic,' said Jack Flanagan, executive vice president at comScore. ‘Sites like this could soon start challenging Google, Yahoo! and MSN for search revenue.
According to comScore, more internet searches were conducted in the UK during April than in any other European country. More than 31m UK internet users made at least one search during the month, with individual users averaging around 4 searches per day.
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