The Motoring Services Hub offers car-related products including vehicle insurance and warranty history checks, plus exclusive deals from partners such as Confused.com, Auto-Net and Warrantywise.
The hub will be promoted through display ads on the Motors section of the main site. EBay plans to roll out above-the-line activity in 2011.
The online marketplace launched a similar hub for fashion in April, backed by its biggest print and outdoor ad campaign to date, created by Bartle Bogle Hegarty.
EBay plans to add further category sites this year.
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