EasyJet is set to appoint MRM Meteorite to handle its pan-European CRM account, ending an eight-year relationship with Havas Helia.
MRM Meteorite beat off competition from Helia, Rapier and MBA. Lida, VCCPme and Wunderman were also involved in the process.
The budget airline kicked off the pitch in July in a bid to drive creativity and be more agile.
VCCP, the company's creative agency, was not affected by this review.
EasyJet did not respond to ±±¾©Èü³µpk10’s requests for comment.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
