The agency has already developed the Groovy logo, and will now be designing the packaging for the company's first product, Cool Oil, which is drizzled over food and is a blend of organic seed oils rich in Omega 3, 6 and 9 oils.
Cool Oil has been specifically created to provide nutrients that the company says are of all-round benefit to the body.
David Merrifield, managing director of the agency, said: "It's great to be dealing with something as healthy as organic foods, but it's even better when we have a client that's prepared to call itself 'groovy', and are a bit more out there than most. Our approach to marketing the company and its products is to build the Groovy brand as a stylish, high-quality commodity that's a little quirky and fun at the same time."
Groovy Foods joins Dutton Merrifield's client list at a time when the agency is also working with Europe's largest juice producers, Sunjuice. The agency's clients include Lloyds TSB, 3 and Paramount Home Entertainment.
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