The deal, which was brokered between Drum PHD account manager David Foggon and Five sponsorship executive Clare Leonard, features a package consisting of 15-second opening credits, five- second break bumpers and 10- second closing credits around a "Come clean with Simple" theme.
The deal includes logo accreditation on related on-air promotional trailers and a dedicated microsite on www.five.tv/dirt.
Dirt is produced by ABC Television Studios and follows the exploits of the editor-in-chief at a celebrity gossip magazine. It marks a return to TV for Friends star Courteney Cox, who is an executive producer as well as playing the lead role. In the US, the show airs on FX and will be broadcast on Five US from 9 July at 9pm.
The deal includes logo accreditation on related on-air promotional trailers and a dedicated microsite on www.five.tv/dirt.
Dirt is produced by ABC Television Studios and follows the exploits of the editor-in-chief at a celebrity gossip magazine. It marks a return to TV for Friends star Courteney Cox, who is an executive producer as well as playing the lead role. In the US, the show airs on FX and will be broadcast on Five US from 9 July at 9pm.
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