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"The Piccards" shows the will to achieve runs in the family

Hennessy’s mantra "Never stop. Never settle" is literally pushed to the limits of our Earth in Droga5’s spot for the Cognac brand. "The Piccards" is the fourth iteration of the brand’s Wild Rabbit campaign. Since 2012, the campaign has featured real stories of icons pushing boundaries. This time, rapper and lyricist Nas narrates Swiss physicist Auguste Piccard’s journey to the stratosphere in 1931 and his son Jacques’ trip to the bottom of the ocean in 1960 as though the two trips happened simultaneously. The 60-second spot will be rolled out across TV and digital platforms with 90, 30, and 15-second versions.